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4 NEW SUMMER COLORS

Keep F'n Going is more than a rallying cry for those who refuse to quit; it's a timeless design that fuels our mission to save lives & Honor Heroes.

Get it now in fresh summer colors to spread hope & strength everywhere you go!

GET YOURS Our mission

$1.5M

donated to fight Veteran suicide

10k+

hours of therapy funded

4k+

memorial plaques delivered

Featured products

Become a T.V.P. Member

JOIN THE ONLY MEMBERSHIP THAT SAVES LIVES & HONORS HEROES

  • iconMonthly Members-only tees
  • iconExclusive Member Store Access
  • iconVIP Group Access
  • iconFREE Gifts & Shipping
  • iconAutomatic entry to monthly giveaways
become a member
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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

Apply for memorial Our mission

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered
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The family of Cpl Enrique Miramontez

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The family of MAJ Charles E. Teffeteller

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The family of SrA Tristen A. Carlson

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The family of SSgt Patrick R. Dolphin

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The family of Cpl Enrique Miramontez

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The family of MAJ Charles E. Teffeteller

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Hard Days Collection

We've all been there, on the verge of giving in. This tee speaks to the inner strength we all have that keeps us going! 

Shop The Collection
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Wellness

Shop our collection of wellness products, from teas to soaps and more.

Shop The Collection
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Do not give in

Do not give in to the war within.

Shop the collection

Shop by Collection

Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

See Our Wall Of Heroes

Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

Read more Read less

Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

Read more Read less
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Changing Lives

Chuck
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Elijah W
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Chuck
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Elijah W
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