Our Mission
THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.
Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.
We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.
Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.
Shipping
Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.
Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.
Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.
Hard Days
Hard Days
Backing
Their Bravery
Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.
We've all been there, on the verge of giving in. That’s why we created a tee that speaks to the inner strength we all have that keeps us going! Add this shirt to your cart to inspire others & help us build more memorial plaques for families of our Fallen.
- Preshrunk 60/40 cotton poly blend
- Athletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)
- Lightweight and breathable
- Long-lasting screen printed design
- Machine wash cold, tumble dry low
NOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted & snug, order your normal size. If you prefer a looser fit, order a size up. See our sizing chart above for more details.
EVERY ORDER HELPS SAVE LIVES & HONOR HEROES
Get Members-only tees, FREE shipping & more
HELP SAVE LIVES & HONOR HEROES
Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!
Join thousands of Official Members
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Your support changes lives!
Every Hero deserves to be remembered & every Veteran deserves the help they need!
10k+
hours of therapy funded
$1.5M
donated to fight veteran suicide
4k+
memorial plaques delivered
The family of MAJ Charles E. Teffeteller
The family of MAJ Charles E. Teffeteller
The family of SSgt Patrick R. Dolphin
The family of Cpl Enrique Miramontez
Customer Reviews
Overall rating: 4.9 / 5 from 4312 reviews.
This is one of my absolute favorite shirts. The fit and quality are great. And the message speaks for itself.
Lost one of my best friends to suicide in 2025. We have to remove the stigma from mental health & wellness. It’s okay to ask for help & not let that hard day win.
I ordered 2 shirts and have only had them for a few days now. That being said I love everything about them. The fit is great, the color and screen printing are on point, and the message on both is powerful! I will be purchasing several more some as Christmas gifts for my sons. I’ve even gotten a couple complements on them.
Good Quality...i love it
Love your shirts and love the support you show to those in need. Keep up the great work!
The material is super soft and handles repeated wash and wear wonderfully.
Love the shirt! Love the company!
This shirt has an important message that we all can relate to. The shirt is comfortable and is true to size. I love it!
THANK YOU.
Great quality and shirt
Comfortable and high quality t-shirt! True to size! Great color, does not fade! Graphics clear, legible and applied properly! Highly recommend your t-shirts!
Love it!
Its a great message
Perfect fit, as always. And the color is great
Great fit and comfortable material. Great message.
I love the shirt! Great message and for a great cause. The first time I wore it, I couldn't believe how many people commented on how much they liked the message on the back.
Sent this one to my sister.
Quality shirt that took some time to get delivered but was well worth it! Great message!
I get so many compliments on these shirts, especially "Don't let the hard days win" .
Love the quality and love the message.
Love these shirts! I get complements at the gym all the time.
The worst customer service I ever experienced. You should be ashamed. 18 phone calls. 3 emails and 2 voice messages. Not a single reply. Will never recomend to another person. Or ever order again. You fucken suck
I suffer with mental health It makes me feel to show support for mental health It’s something that is misunderstood in our society
Needed the Reminder occasionally you need that reminder to keep your head up andkeep up the fight. Chaplain John Ward Semper Fi Never Above You Never Below You Always Besides You Till I Die “ A WINNER NEVER QUITS AND A QUITTER NEVER WINS “
Proud to help
Great shirt and already gotten so many compliments on it and people asking where they can get it.
I get a lot of positive comments re: this shirt and the message. It fits great and very comfortable. Happy to support the project!!
Love the fit and material
I’ve had this shirt before and I always wore it on the hard days. I couldn’t resist buying it again when I needed it.
Love the message!
Love the shirt but it took too long to get it.
I ordered $200 worth of shirts on sep. 11th they didn’t ship until sep 26th. None of the shirts were out of stock. The phone got customer support is no good . I emailed at least 3 times. Terrible customer service.
Being a Vietnam Veteran suffering with PTSD, this shirt is extraordinarily impactful to me. Thank you for designing it!
love it. Nice and lightweight for summer. lost a former coworker to suicide. i bought this in honor of him
These are quality shirts and a crucial support for mental health and veterans.
So soft and fits my step dad who is a size 3Xl. This is his third shirt from this company and he loves them all
Love the shirt!
High quality shirts. They get attention. Only issue I had was wrong size was sent on one of my shirts, no problem as I gave it as a gift to someone.
Shirt has a great fit , and fits True to size !! Love the work you do , I appreciate you !!
2nd shirt—different color! Yeah me !
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Our Impact
When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.
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