Skip to content

Mission-Backed Layers For Fall - Shop New Arrivals

Free Shipping on orders over $79

Get alerts for early access & exclusive sales when you download our app

Our Mission

Image

THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.

Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.

Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.

Hard Days

$29.95

Hard Days

$29.95
Quantity 1
Image

Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

We've all been there, on the verge of giving in. That’s why we created a tee that speaks to the inner strength we all have that keeps us going! Add this shirt to your cart to inspire others & help us build more memorial plaques for families of our Fallen.

  • Preshrunk 60/40 cotton poly blend
  • Athletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)
  • Lightweight and breathable
  • Long-lasting screen printed design
  • Machine wash cold, tumble dry low

NOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted & snug, order your normal size. If you prefer a looser fit, order a size up. See our sizing chart above for more details.

EVERY ORDER HELPS SAVE LIVES & HONOR HEROES

Get Members-only tees, FREE shipping & more

HELP SAVE LIVES & HONOR HEROES

Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

you may also like

Image

Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered

Customer Reviews

Overall rating: 4.9 / 5 from 4276 reviews.

love it. Nice and lightweight for summer. lost a former coworker to suicide. i bought this in honor of him

Hard Days

These are quality shirts and a crucial support for mental health and veterans.

Hard Days

So soft and fits my step dad who is a size 3Xl. This is his third shirt from this company and he loves them all

Hard Days

Love the shirt!

Hard Days

High quality shirts. They get attention. Only issue I had was wrong size was sent on one of my shirts, no problem as I gave it as a gift to someone.

Hard Days

Shirt has a great fit , and fits True to size !! Love the work you do , I appreciate you !!

Hard Days

2nd shirt—different color! Yeah me !

Hard Days

Awesome shirt!!

Hard Days

Amazing shirts. Please, keep the new messages coming. The right message, read at the right time, by the right person, will save at least 1 life and stop those around them from suffering that loss forever.

Hard Days

Customer photo review of Hard Days

Needed the Reminder that I MUST NOT ALLOW THE HARD DAYS WIN$ TO FIGHT AGAINST NEGATIVITY . ( hopefully I will be able to get all the Colors soon😂😂😂😂😂😂 of this shirt the one color was out of stock ) PHILIPIANS 4:8—-Finally , brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable, if anything is excellent or Praiseworthy, think about such things. Another words keep positive and keep the negative at bay. Yes we fight our invisible Battles and wars within us but we MUST NOT ALLOW them to run our Lives Semper Fi Devil Dog Chaplain John Ward

Hard Days

Never disappointed with the shirts! Shipping is quick and customer service is excellent!

Hard Days

I get a lot of comments every time I wear the shirts from this wonderful organization!! Thanks for making these shirts!

Hard Days

After waiting anxiously for the shirt, when it finally arrived I was more than pleasantly surprised! The quality of the printing is excellent; the shirt is soft and comfortable. It fits true to size, and the color is just like advertised in the photos. I love the shirt almost as much as I love the company's mission, and I look forward to continuing to support their message. From one VERY satisfied vet, THANK YOU for a great product that I'll be recommending to all of my friends and family!

Hard Days

Love the shirt. Just wish it came in 5xl. My belly hangs out the bottom when I raise my arms so I wear an undershirt.

Hard Days

Fit is great, message is better.

Hard Days

Love these shirts!

Hard Days

I have anxiety and depression & sometimes the hard days almost completely win, but having this shirt reminds me that someone cares

Hard Days

I have a serious concern for veteran well-being. I am a veteran but have the good fortune to have a good job and family so I want to support those who struggle. I love TVP since they are all about honoring those who serve and encouraging those who feel down to stay in the game. The world is a better place with living veterans.

Hard Days

It took forever to get my shirt, yet you explained that the 911 special shirt overwhelmed your capacity. That is not a bad thing. I do enjoy my shirt. Thank you.

Hard Days

I love your shirts and what you are doing for our guys

Hard Days

Long wait to get the t-shirts I ordered, due to the proximity to 9/11 when I placed my order. Well worth the wait! Quality t-shirts, the XXL fits me well (6'5" tall, 215#) and they come out of the laundry looking good, no shrinkage. I'll get some more soon.

Hard Days

Shipping was a little slow but I got emails that notified me of the delay. Love the shirt, love the color, LOVE the message! Proud to wear this shirt and hope it gives someone out there, a reminder to keep going!

Hard Days

Excellent t shirt

Hard Days

Love it

Hard Days

Customer photo review of Hard Days

I love this shirt. I read reviews online before purchasing about the sizes running small, so I ordered a men's small even though I'm a female. It fits perfectly!

Hard Days

The t-shirts are a great quality. I am 5’11”, 160lbs and ordered a large size. They fit perfectly. Will definitely be ordering again!

Hard Days

I bought 3 shirts. And I love them all.. very comfortable and well made. I was a little surprised at how long the shipping process was. But I finally received them and they are great !!! Definitely will be purchasing more shirts from them !!!

Hard Days

Got for my brother who had a bad accident similar to mine so want him to have the words that encountered me during my long recovery. And it supports our troops so always willing to contribute for that cause.

Hard Days

I love the the material and how it fits, and the message it conveys.

Hard Days

Great quality

Hard Days

Love the shirt and the message.

Hard Days

Na

Hard Days

Love this shirt. Have a lot of people asking me about it so seems it resonates with a lot of people.

Hard Days

The size is wrong. The shirt says medium but these are large size t shirts. Ive ordered from you before and these were incorrect.

Hard Days

Great message, super good fit and quality

Hard Days

Excellent experience as always

Hard Days

Good quality shirts!

Hard Days

Super comfy

Hard Days

Everything is great I got the small bracelet for a friend and the larger bracelet for me along with the shirt. I have not received the larger bracelet yet and then ordered a second one and haven't received that one either. The product is great though

Hard Days

Wore it to Chemo Friday and the staff went crazy when I told them the support this shirt provides. Passed along the site on FB.

Hard Days

Recently Viewed

Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

Elijah W
Image
Chuck
Image
Image
Image

Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

Read more Read less

Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

Read more Read less