"Continue ;" - Paracord Bracelet


About Our Mission

One message, endless impact!

If you're struggling, wear this as a constant reminder to continue. If you're not, wear it for someone who is!

Every limited-run paracord bracelet helps struggling Veterans continue by funding life-saving therapy. You've helped us donate $1.3 million to Veteran suicide, and we still have a long way to go!

Most orders ship within 10 - 14 business days.

Many of our products are made to order, it takes several days for the product to be printed, bagged, tagged, and on it's way. This is how we keep our mission turning so please be patient! 
Every Fallen Hero deserves to be honored.

Our unique mission builds memorials for the families of fallen Heroes, hand-delivers them to their doorsteps across the nation, and is funded by apparel.

Starting with our founder Korey Shaffer losing his best friend to suicide after Afghanistan, our mission to deliver plaques at a complete surprise (funded by impactful apparel) is a unique way to keep our nation's Fallen Heroes from ever being forgotten.

Your order will fund the plaque these families receive, and also helps to pay for struggling veterans to get the therapy they need.