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NOW: 25% OFF SUN-READY FAVORITES

This weekend only - save on UPF performance shirts built for summer and backed by purpose.

No code needed - ends Sunday at midnight!

SAVE ON UPF GEAR

$1.5M

donated to fight Veteran suicide

10k+

hours of therapy funded

4k+

memorial plaques delivered

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CUSTOMIZE YOUR BAND

Memorial bands in multiple sizes and colors to customize.

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JOIN THE ONLY MEMBERSHIP THAT SAVES LIVES & HONORS HEROES

  • iconMonthly Members-only tees
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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

Apply for memorial Our mission

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered
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The family of MAJ Charles E. Teffeteller

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The family of SrA Tristen A. Carlson

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The family of SSgt Patrick R. Dolphin

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The family of Cpl Enrique Miramontez

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Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

See Our Wall Of Heroes

Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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Changing Lives

Elijah W
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Chuck
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