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Mission-Backed Layers For Fall - Shop New Arrivals

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Our Mission

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THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.

Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.

Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.

Hard Days - Hoodie

$54.95

Hard Days - Hoodie

$54.95
Quantity 1
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Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

We've all been there, on the verge of giving in. That’s why we created a tee that speaks to the inner strength we all have that keeps us going! Add this shirt to your cart to inspire others & fund life-saving therapy for struggling Veterans.

  • 50/50 cotton poly fleece
  • True-to-size fit
  • Feather-soft, warm & comfortable
  • Long-lasting screen printed design
  • Machine wash cold, tumble dry low

EVERY ORDER HELPS SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES

Get Members-only tees, FREE shipping & more

HELP SAVE LIVES & HONOR HEROES

Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered

Customer Reviews

Overall rating: 4.9 / 5 from 1235 reviews.

Customer photo review of Hard Days - Hoodie

Enjoy the message, the hoodie and every chance I can have to support Veterans and families is a win for me . Thank you keep up the good work. Appreciate you and everything you do. Kendra

Hard Days - Hoodie

Customer photo review of Hard Days - Hoodie

I get so many compliments wearing this it’s unbelievable. I’m so glad I got it and decided to help support a amazing foundation!

Hard Days - Hoodie

Good quality and medium weight so good for most seasons. Arrived in good time from order to delivery. Your message and mission are not lost on me, hence the reason I support what you are doing. Spent a lot of time in my life as a sheepdog of one kind or another, and the act of being in service to others is part of my DNA. Stay in the fight.

Hard Days - Hoodie

Love the message and color,can't wait for hoodie season to show it off and I hope the sweatshirt can help someone who sees the message and also it helps me try and not let the hard days win.

Hard Days - Hoodie

Customer photo review of Hard Days - Hoodie

Love the hoodie! Wish it hadn’t taken over a month and trying to communicate twice with still no email back even when order was sent again.

Hard Days - Hoodie

It’s a nice hoodie but shrunk in the wash.

Hard Days - Hoodie

Customer photo review of Hard Days - Hoodie

Saw TVP on social media and had to support! I ordered my sweatshirt on a Saturday and it took a whole week (the following Monday) for it to be shipped. Only took two days to get to me once shipped though! The sweatshirt is solid and soft. I have already gotten several compliments on it and the message it shares! Will definitely continue to support TVP through other purchases in the future!

Hard Days - Hoodie

Super comfortable. I love it

Hard Days - Hoodie

VERY DISAPPOINTED Ordered two hoodies, paid for two hoodies, received only one. Nobody answers the phone or replies to emails. UNLIKELY TO EVER ORDER AGAIN AND WOULD NOT RECOMMEND YOU TO OTHERS

Hard Days - Hoodie

You promise shipping in 48 hours but it was over a month. Horrible communication. The shirts finally arrived and are nice.

Hard Days - Hoodie

What a tremendous privilege to give back to those who gave so much. I proudly ordered the tee shirt and the blue hoodie for our son and he proudly wears it showing his support for our war fighters. His best friend is currently a Marine so it's a project near and dear to our hearts.

Hard Days - Hoodie

This was my first experience purchasing from this company. I ordered a few items for 9/11 along with some other items. The employee’s dedication and support to veterans as well as their customers are phenomenal!! I wasn’t sure if my order was received at first, but it is clear they worked so hard to get out as many orders out as possible. I was blown away. The quality is perfect too. Needless to say, I will definitely be ordering more soon.

Hard Days - Hoodie

I ordered an XL, but my order says Small. I sent an email to the support email and have not received a response.

Hard Days - Hoodie

I like to wear it to show my support for everyone serving in the military, walking a beat, or riding a fire truck.

Hard Days - Hoodie

I love everything about this hoodie

Hard Days - Hoodie

Great quality, even better cause and message! Thank you!

Hard Days - Hoodie

Came just as expected. I wish it came in a 3X tall instead of just a 3X but it’s still should fit good. Hasn’t been tried on because it’s a Father’s Day gift though.

Hard Days - Hoodie

Smooth process! They held my selected items in my cart until my retirement check hit at my request! Rapid, trackable delivery finished the purchase. This was my second order, both have been easy to do. The items were gifts that were well received.

Hard Days - Hoodie

Always great to do business with you. Great cause , great people and great products.

Hard Days - Hoodie

Got this for my friend - love the message! Dog also loved it - upon delivery he opened it and proceeded to take the nice off white brand new sweatshirt and roll in the dirt with it....I had to bath it in oxy clean three times before I could give it to my friend lol.

Hard Days - Hoodie

Such a great hoodie. I love the message. Great quality and a great price!

Hard Days - Hoodie

Great quality and mission! I usually am a medium but ordered a large for extra room. So glad I did! Thank you very much! Looking forward to showing my continued support by wearing it for others to see, and hopefully they will support the company and veterans.

Hard Days - Hoodie

Straight forward ordering & the hoodie is good quality.. Plus it's for a great cause..

Hard Days - Hoodie

I have several product from TVP. This one is to support my daughter with breast cancer. We live 2400 miles apart but when we wear them together, we feel closer. All great messages, and as retired first responder, a great starter for dialog. Thank you TVP

Hard Days - Hoodie

Customer photo review of Hard Days - Hoodie

Love the shirt, but wasn't excited about the Ivory. I would have loved white, and my wife wanted pink. So we converted it to pink! Love the shirt and the cause! Thank you!

Hard Days - Hoodie

Amazingly soft and my usual sze was a perfect fit. As a veteran with disabilities, now facing a new life battle with cancer, this hoodies message reminds me to stay positive and keep fighting.

Hard Days - Hoodie

Thank you so much for everything you guys do for our service men and women. Worth every single penny. Amazing quality

Hard Days - Hoodie

Very good quality. True to size. Came quickly !

Hard Days - Hoodie

This hoodie was purchased for my son's birthday = it was his request. Somehow he saw it advertised online, he sent it to me and said: I NEED THIS! I immediately purchased it, and his birthday was just last week = thus the lateness of this review. He said he loves it! As a mom, I could see it was made well, the fabric was nice/soft/durable; but he loves the statement and what it stands for. We believe in your project. Thank You for what you do!

Hard Days - Hoodie

Before my wife lost her life in the drone attacks in Kuwait, she was helping me process some things in my life. She sent me a quote one day that said, don't let the hard days win. A few weeks later she passed and I came across your ad for a hoodie that said the exact same thing. I purchased it without a second thought. Its comfy, large, soft, and reminds me of my wife. I couldn't be more pleased.

Hard Days - Hoodie

Love the sweater fits perfectly and is warm

Hard Days - Hoodie

Customer photo review of Hard Days - Hoodie

Fits great very comfortable great hoodie

Hard Days - Hoodie

Great hoodie! Comfy, warm, right size and perfect message. I've gotten several compliments and comments on it. Always referring Til Valhalla.

Hard Days - Hoodie

I really appreciate what you all do and the motive/ mission behind your all's work. Very nice apparel and comfortable too. This sweat shirt is a statement that supports me on a lot of things and challenges IV had to over come in life mentally and I'm glad to have a message IV found helpful be shown publicly to maybe unknowingly help someone else. Thank you

Hard Days - Hoodie

Great product awesome customer support. I had a question about my order and received a response immediately.

Hard Days - Hoodie

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Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

Elijah W
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Chuck
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Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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