Our Mission
THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.
Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.
We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.
Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.
Shipping
We aim to have your order out the door and headed your way 48 hours after receiving it (longer for orders containing custom items). While there are always exceptions and circumstances beyond our control, we promise to do everything possible to get your impactful gear in your hands as soon as possible. Check your inbox regularly for shipping updates and tracking information.
Hard Days - Hoodie
Hard Days - Hoodie
Backing
Their Bravery
Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.
We've all been there, on the verge of giving in. That’s why we created a tee that speaks to the inner strength we all have that keeps us going! Add this shirt to your cart to inspire others & fund life-saving therapy for struggling Veterans.
- 50/50 cotton poly fleece
- True-to-size fit
- Feather-soft, warm & comfortable
- Long-lasting screen printed design
- Machine wash cold, tumble dry low
EVERY ORDER HELPS SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES
Get Members-only tees, FREE shipping & more
HELP SAVE LIVES & HONOR HEROES
Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!
Join thousands of Official Members
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Your support changes lives!
Every Hero deserves to be remembered & every Veteran deserves the help they need!
10k+
hours of therapy funded
$1.5M
donated to fight veteran suicide
4k+
memorial plaques delivered
The family of MAJ Charles E. Teffeteller
The family of MAJ Charles E. Teffeteller
The family of SSgt Patrick R. Dolphin
The family of Cpl Enrique Miramontez
Customer Reviews
Overall rating: 4.9 / 5 from 1223 reviews.
What a tremendous privilege to give back to those who gave so much. I proudly ordered the tee shirt and the blue hoodie for our son and he proudly wears it showing his support for our war fighters. His best friend is currently a Marine so it's a project near and dear to our hearts.
This was my first experience purchasing from this company. I ordered a few items for 9/11 along with some other items. The employee’s dedication and support to veterans as well as their customers are phenomenal!! I wasn’t sure if my order was received at first, but it is clear they worked so hard to get out as many orders out as possible. I was blown away. The quality is perfect too. Needless to say, I will definitely be ordering more soon.
I ordered an XL, but my order says Small. I sent an email to the support email and have not received a response.
I like to wear it to show my support for everyone serving in the military, walking a beat, or riding a fire truck.
I love everything about this hoodie
Great quality, even better cause and message! Thank you!
Came just as expected. I wish it came in a 3X tall instead of just a 3X but it’s still should fit good. Hasn’t been tried on because it’s a Father’s Day gift though.
Smooth process! They held my selected items in my cart until my retirement check hit at my request! Rapid, trackable delivery finished the purchase. This was my second order, both have been easy to do. The items were gifts that were well received.
Always great to do business with you. Great cause , great people and great products.
Got this for my friend - love the message! Dog also loved it - upon delivery he opened it and proceeded to take the nice off white brand new sweatshirt and roll in the dirt with it....I had to bath it in oxy clean three times before I could give it to my friend lol.
Such a great hoodie. I love the message. Great quality and a great price!
Great quality and mission! I usually am a medium but ordered a large for extra room. So glad I did! Thank you very much! Looking forward to showing my continued support by wearing it for others to see, and hopefully they will support the company and veterans.
Straight forward ordering & the hoodie is good quality.. Plus it's for a great cause..
I love the sweatshirt
I have several product from TVP. This one is to support my daughter with breast cancer. We live 2400 miles apart but when we wear them together, we feel closer. All great messages, and as retired first responder, a great starter for dialog. Thank you TVP
Love the shirt, but wasn't excited about the Ivory. I would have loved white, and my wife wanted pink. So we converted it to pink! Love the shirt and the cause! Thank you!
Amazingly soft and my usual sze was a perfect fit. As a veteran with disabilities, now facing a new life battle with cancer, this hoodies message reminds me to stay positive and keep fighting.
Best fitting hoodies sold !!!
Thank you so much for everything you guys do for our service men and women. Worth every single penny. Amazing quality
Very good quality. True to size. Came quickly !
This hoodie was purchased for my son's birthday = it was his request. Somehow he saw it advertised online, he sent it to me and said: I NEED THIS! I immediately purchased it, and his birthday was just last week = thus the lateness of this review. He said he loves it! As a mom, I could see it was made well, the fabric was nice/soft/durable; but he loves the statement and what it stands for. We believe in your project. Thank You for what you do!
Great fit and quality
Before my wife lost her life in the drone attacks in Kuwait, she was helping me process some things in my life. She sent me a quote one day that said, don't let the hard days win. A few weeks later she passed and I came across your ad for a hoodie that said the exact same thing. I purchased it without a second thought. Its comfy, large, soft, and reminds me of my wife. I couldn't be more pleased.
Love the sweater fits perfectly and is warm
Fits great very comfortable great hoodie
Great hoodie! Comfy, warm, right size and perfect message. I've gotten several compliments and comments on it. Always referring Til Valhalla.
I really appreciate what you all do and the motive/ mission behind your all's work. Very nice apparel and comfortable too. This sweat shirt is a statement that supports me on a lot of things and challenges IV had to over come in life mentally and I'm glad to have a message IV found helpful be shown publicly to maybe unknowingly help someone else. Thank you
Great product awesome customer support. I had a question about my order and received a response immediately.
Great product
Great experience love the mission
I bought this as a gift for my boyfriend when he was going through a rough patch! He loved it. He said "it fits perfectly and it's lite, I like that." He's worn it a few times since I have given it to him!
It was a. Nice surprise to my son recently diagnosed with cancer he wears it to all his appointments to show everyone he’s strong and gonna beat his condition xoxoxo
Great quality and amazing cause! I receive positive comments on it every time I wear it, a positive message for anyone that sparks meaningful interactions and conversation for people who are veterans or not. Love it!
Just really like the slogans
Awesome hoodie, all about the positive & building statement on the back.
Great material and a great fit. Happy customer!
Very nice quality. It feels like a bit thinner hoodie, but it’s still SO WARM. Customer service also very helpful and friendly. Thank you!
Love this apparel company and fully support their mission! These hoodies are great quality and even more comfortable than I expected! Can't wait to fill up my wardrobe with TVP 💪
Quality stuff
Great fit and finish. Well worth the money and you cant beat the cause. Very happy customer.
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Our Impact
When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.
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