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Our Mission

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THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

We aim to have your order out the door and headed your way 48 hours after receiving it (longer for orders containing custom items). While there are always exceptions and circumstances beyond our control, we promise to do everything possible to get your impactful gear in your hands as soon as possible. Check your inbox regularly for shipping updates and tracking information.

T.V.P. Challenge Coin - Est 2017

$14.95

T.V.P. Challenge Coin - Est 2017

$14.95
Quantity 1
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Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

EVERY ORDER HELPS US SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES

Carry inspiration and motivation right in your pocket!

Our first-ever T.V.P. Challenge Coin combines elements from some of our most popular tees. The result? An impactful reminder to keep fighting for one more day and to always be there when others are struggling.

-Premium-quality metal Challenge Coin

-Goes wherever you go -Features messages of resilience & hope

-Helps give back to all who served

Every coin we sell fuels our mission to save Veteran lives & Honor Fallen Heroes. At least 20% of net proceeds directly fund more therapy for struggling Veterans and more custom memorial plaques for families of the Fallen.

Click "Add to Cart" now & carry a piece of strength and inspiration with you wherever you go! Better yet, grab two and give one to a friend!

Get Members-only tees, FREE shipping & more

HELP SAVE LIVES & HONOR HEROES

Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered

Customer Reviews

Overall rating: 5.0 / 5 from 167 reviews.

My daughter has struggled with Bi-Polar Disorder for 20 years. When I gave my daughter the "World is Better with You in It" coin, and it brought her to good tears.

T.V.P. Challenge Coin - Est 2017

Sometimes as a nurse, I have days that I just want to throw up my hands and walk out the door. Instead, I reach in my pocket and feel my KFG "coin" and I know, I can't quit. I KFG!

T.V.P. Challenge Coin - Est 2017

Customer photo review of T.V.P. Challenge Coin - Est 2017

Had to modify to fit my f150. Maybe you guys can sell one that’s for it? Still looks great and is full of meaning

T.V.P. Challenge Coin - Est 2017

I got this one along with several others for my veterans that work for me. I hand it to them and make sure that they know I'm always there for that 2 AM call no matter what. This one hit a little closer because a couple days after I gave it to this young man he received a call while at work that someone from his unit had taken his life that day. It's a constant reminder that we all need someone to be there no matter what.

T.V.P. Challenge Coin - Est 2017

Customer photo review of T.V.P. Challenge Coin - Est 2017

I purchased one coin for me and the other for a buddy. I can’t wait to see his face when I give this to him🥲

T.V.P. Challenge Coin - Est 2017

I keep this one in my pocket and with me everywhere i go. It helps to remind me to KFG!

T.V.P. Challenge Coin - Est 2017

I am an LMFT that works with veterans with PTSD. I currently work with a couple of veterans that I would like to give this coin to in hopes that it will remind them that somebody is always thinking and caring for them.

T.V.P. Challenge Coin - Est 2017

Love this coin. It means alot to me for the support your company gives to veterans and their families. If there is anything I can do to help, please let me know.

T.V.P. Challenge Coin - Est 2017

Customer photo review of T.V.P. Challenge Coin - Est 2017

I’ve bought multiple because I carry one of the challenge coins in my pocket every day for my own reminder, but giving these out to people I meet who need them as much as I do and seeing them light up to know they’re not alone will never get old.

T.V.P. Challenge Coin - Est 2017

I use them as golf ball marks. It gives me the opportunity to talk to my playing partners about Till Valhalla and the work they do!!!

T.V.P. Challenge Coin - Est 2017

I have cousins who are veterans, my husband is currently deployed, this coin was actually a reminder to myself that we'll get through this deployment together. It's his first deployment and our first as a couple aswell. People dont realize how hard it is on the spouses left behind. We also need a reminder to KFG

T.V.P. Challenge Coin - Est 2017

These coins are absolutely solid and continue to be used/given out to those who continue the steady reminder of the daily struggles people are going through! I have given a few out and thanked them for their continued support and that these challenge coins aren't just given out willy nilly and that they TRULY mean something.

T.V.P. Challenge Coin - Est 2017

A little back story. I am not a veteran. But I do struggle with mental health, and the things that go along with it. I have been trying to get better for DECADES! My brother is trying to help me, so we are going to make this year our year. It has been a struggle, it seems the more you fight it, the harder it gets. Some days it seems for every two steps forward, you take five backwards. Then I saw an ad. It simply said 'Don't let the bad days win'. That REALLY resonated with me. It made me cry. It makes me cry just typing this. So I went to the website. There are SO MANY motivational items on there, that just really hits home for me. I truly appreciate these people, and what they are doing for others.

T.V.P. Challenge Coin - Est 2017

Really pleased with my recent purchases from TVP. Better quality and material than expected and I whole heartedly support their mission.

T.V.P. Challenge Coin - Est 2017

Love these challenge coins, I always try to keep a few on hand, I have handed them out to veterans that I’ve run across who were struggling with or recovering from those dark days to let them know to KFG! And they are worth fighting for.

T.V.P. Challenge Coin - Est 2017

Customer photo review of T.V.P. Challenge Coin - Est 2017

The total experience was great! From ordering to checkout. Was all very easy and painless. Once I received my orders, the quality of everything I order is top notch and I absolutely love the fact that I'm helping save Veterans and honoring our fallen Heros. Thank you so much for what you are doing. I look forward to placing more orders in the future. Thank you so much, Ryan

T.V.P. Challenge Coin - Est 2017

This is a constant reminder to me to keep f'n going, and not let my demons get the best of me.

T.V.P. Challenge Coin - Est 2017

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Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

Elijah W
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Chuck
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Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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