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NEW Veterans Day Gear - Shop Now To Get Yours In Time

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Our Mission

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THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.

Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.

Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.

Keep Going - Women's

$19.99 $29.95
Sale

Keep Going - Women's

$19.99 $29.95
Quantity 1
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Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

Finding a way to keep going is ALWAYS worth it, even if it takes every last bit of our strength. Wear this impactful tee to help yourself and others keep going by carrying an inspiring message and funding life-saving therapy for the struggling Veterans who need it most.

    • Preshrunk 60/40 cotton poly blend
    • Slim fit (runs small; consider ordering two sizes up)
    • Lightweight and breathable
    • Long-lasting screen printed design
    • Machine wash cold, tumble dry low

    NOTE: Most supporters tell us our women’s shirts run a bit small. We recommend ordering two sizes up to ensure a proper fit. If you prefer a looser fit, consider purchasing the men’s version a size down. See our sizing chart above for more details.

    EVERY ORDER HELPS SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES

    Get Members-only tees, FREE shipping & more

    HELP SAVE LIVES & HONOR HEROES

    Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

    Join now

    Join thousands of Official Members

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    Your support changes lives!

    Every Hero deserves to be remembered & every Veteran deserves the help they need!

    Apply for memorial Our mission

    10k+

    hours of therapy funded

    $1.5M

    donated to fight veteran suicide

    5,300+

    memorial plaques delivered
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    The family of MAJ Charles E. Teffeteller

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    The family of MAJ Charles E. Teffeteller

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    The family of SSgt Patrick R. Dolphin

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    The family of Cpl Enrique Miramontez

    Customer Reviews

    Overall rating: 4.5 / 5 from 30 reviews.

    My T shirt is stunning…proud to wear it to many pilates classes🇺🇸👍🏻⭐️

    Kaye L. 5/5 Verified

    Keep Going - Women's

    5 GOLD stars!! Perfect fit. Great quality. Amazing and powerful message and purpose. Happy to be a part of it. I can't wait to order more! Thank you 😁

    Crane S. 5/5 Verified

    Keep Going - Women's

    I gave it to my cousin who is fighting liver cancer. She wears it to chemotherapy sessions.

    Darrell D. 5/5 Verified

    Keep Going - Women's

    I ordered a large and it fits like a normal women small/medium.

    Stephanie B. 4/5 Verified

    Keep Going - Women's

    Very thin material. Not true to size. I ordered 2 sizes up and the shirt is still tight.

    April M. 2/5 Verified

    Keep Going - Women's

    I purchased two shirts for my wife. She generally wears a medium, but in the event of shrinkage I ordered her the shirts large. I was fortunate because they barely fit. Your sizes run very smaller than expected. Blind ordering online has its risks and although we believe in you mission and your shirt messaging, We will need to reconsider any future purchases from you at this time.

    Jim M. 3/5 Verified

    Keep Going - Women's

    You stated it goes small. I am usually a xlarge so I went 2x. It shrunk so much I cant wear it. I spent money on something I cannot wear. I work with suicidal veterans and was very much looking forward to wearing this. Now I cannot.

    Allison C. 1/5 Verified

    Keep Going - Women's

    Bought 3 shirts. One was for my wife on mother's day. We loved the look, the fit and the feel. Great shirts and better cause.

    Michael B. 5/5 Verified

    Keep Going - Women's

    I love wearing this shirt and showing my support for our veterans.

    Jeannette H. 5/5 Verified

    Keep Going - Women's

    I love my shirts and I received them fast!

    Brandon S. 5/5 Verified

    Keep Going - Women's

    For just like described, great message, it’s been a conversation starter already.

    Emilia M. 5/5 Verified

    Keep Going - Women's

    The size of the women’s small was so tiny, it looked like it was for a child.

    Helen G. 2/5 Verified

    Keep Going - Women's

    I wear my shirts when I go to the gym. Others can read the message as I am working out in front of or behind them. I have had multiple ppl ask me about them. Some have even thanked me for supporting the cause and share their story with me. It’s a hard world out there and the messages of hope, love, kindness…….may just be what a person needs to see that day!

    Sue M. 5/5 Verified

    Keep Going - Women's

    Love both shirts!!! Keep adding new ones!! Love what they support and the quotes can apply to so much these days!!

    Bruce H. 5/5 Verified

    Keep Going - Women's

    I feel the women's large runs on the small size but I do love the shirt

    Lee Anne M. 3/5 Verified

    Keep Going - Women's

    Love it! I’m 5’4” and about 123 pounds but got the XL based on the reviews stating these run small. It has enough room for a looser fit but still shapely and is great for the gym as both a motivator and important message. Plus, it covers my backside the way I was hoping it would. It’s super soft too!

    Loreen M. 5/5 Verified

    Keep Going - Women's

    The women's run small, nice shirts. Support the mission

    Robert E. 5/5 Verified

    Keep Going - Women's

    Beautiful T-Shirt Soft Cotton Good Quality .

    Maria P. 5/5 Verified

    Keep Going - Women's

    Awesome message fits true to size for a woman

    Kevin W. 5/5 Verified

    Keep Going - Women's

    It is an amazing shirt that I plan to wear proudly as much as I can!

    Megan S. 5/5 Verified

    Keep Going - Women's

    I love this shirt but it ran a bit small, I needed to exchange it for a larger size but they exchange process was easy!

    Kristina L. 5/5 Verified

    Keep Going - Women's

    The shirts I ordered were so soft! Well made and for a great cause! Will order again!!!

    Samantha C. 5/5 Verified

    Keep Going - Women's

    Love the message options, nice fabric! Quick delivery!

    Marguerite H. 5/5 Verified

    Keep Going - Women's

    Excellent customer service and the wife loves the soft tshirt and slogan

    Shana C. 5/5 Verified

    Keep Going - Women's

    Customer service was on point! The women's t-shirts I ordered are great quality! I will admit they run small but other than that I'm super happy 😀.

    Angela D. 5/5 Verified

    Keep Going - Women's

    Amazing shirt, a great way to honor my brother.

    Samantha M. 5/5 Verified

    Keep Going - Women's

    The fabric is very soft and the shirts are well made. With both of my son's in the military, supporting veterans is very important to me. I look forward to buying even more shirts

    Julie G. 5/5 Verified

    Keep Going - Women's

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    Our Impact

    When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

    See Our Wall Of Heroes
    Elijah W
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    Chuck
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    Changing Lives

    "Hope During His Darkest Days"

    My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

    My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

    Elijah W

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    Changing Lives

    "Resilience and Strength"

    When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

    When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

    Chuck

    Read more Read less