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Mission-Backed Layers For Fall - Shop New Arrivals

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Our Mission

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THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.

Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.

Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.

Keep Going

$29.95
Best Seller

Keep Going

$29.95
Quantity 1
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Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

Finding a way to keep going is ALWAYS worth it, even if it takes every last bit of our strength. Wear this impactful tee to help yourself and others keep going by carrying an inspiring message - and know your purchase ensures more Fallen Heroes are remembered forever.

  • Preshrunk 60/40 cotton poly blend
  • Athletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)
  • Lightweight and breathable
  • Long-lasting screen printed design
  • Machine wash cold, tumble dry low

NOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted & snug, order your normal size. If you prefer a looser fit, order a size up. See our sizing chart above for more details.

EVERY ORDER HELPS SAVE LIVES & HONOR HEROES

Get Members-only tees, FREE shipping & more

HELP SAVE LIVES & HONOR HEROES

Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

Join now

Join thousands of Official Members

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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

Apply for memorial Our mission

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered
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The family of MAJ Charles E. Teffeteller

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The family of MAJ Charles E. Teffeteller

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The family of SSgt Patrick R. Dolphin

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The family of Cpl Enrique Miramontez

Customer Reviews

Overall rating: 4.9 / 5 from 465 reviews.

Love these shirts!

Sy W. 5/5 Verified

Keep Going

Great fit! I went with Large at 5’11 195. Wife loves them

Casey R. 5/5 Verified

Keep Going

Great shirt, greater message, but the sort size was a little tighter that previous XL men’s size shirts that I’ve purchased from Valhalla.

Almey G. 4/5 Verified

Keep Going

I bought it for a young man that will be going thru months of therapy (post surgery). And this shirt speaks volume to the support he’s gonna be needing to keep up the fight.

James A. 5/5 Verified

Keep Going

I love your shirts. I love what you stand for my only regret. Is you guys keep running out of XL sizes for some of your shirts?

Nicholas C N. 5/5 Verified

Keep Going

Love the message. Great shirt. Great quality.

Keith M. 5/5 Verified

Keep Going

My friend Jeremy served in the army and went to Iraq 3 times. When he got home he developed PTSD and with the use of drugs and alcohol he ended his own life. I miss him.

Adam G. 5/5 Verified

Keep Going

Amazing shirts that look and fit great. Glad they are helping a good cause a well.

Steve S. 5/5 Verified

Keep Going

Fits well. Love the quality of the shirt.

Christopher Z. 5/5 Verified

Keep Going

Ordered AND PAID for the keep fn going shirt. I emailed customer service 3 times letting them know the shirt was never sent. Ordered it August 18. Its been a month now & the shirt was never sent. I will be contacting the bank & the bbb now. They ignore every email, only an auto response email was received saying to contact them during business hours. Its been 3 days & no response with any resolution was given. "Keep fn going" huh?? A disappointed & devasted Veteran can very well mean 1 that has given up, then u take their money & dont send the shirt???

Michelle S. 1/5

Keep Going

Disappointed shipping time. Took 2 days shy of a month to ship.

Joe G. 5/5 Verified

Keep Going

These shirts are the absolute best, and they go to the Greatest cause our veterans ❤️

Melissa P. 5/5 Verified

Keep Going

Excellent fit and quality

Ken M. 5/5 Verified

Keep Going

This shirt speaks for itself when you’re having a rough days you just gotta keep going and push through them. I know it’s not easy but messages like this is just a reminder that our lives are very important and we need to be here.

Deanna C. 5/5 Verified

Keep Going

Love it!!!

Tiffany K. 5/5 Verified

Keep Going

I now own about 20 of these T's. I love all the different messages that are on them. The messages are hard hitting and inspirational. I wear one almost every day and have received positive comments on your messages. Keep up the great work. Its nice to know my purchases are helping our warriors.

Eddie T. 5/5 Verified

Keep Going

Shirt was perfect fit! Exited to wear those reminders on the casual, makes me feel good that I can help someone feel important!

Caleb G. 5/5 Verified

Keep Going

Amazing Shirt made of awesome quality great message and an even better cause

Kevin W. 5/5 Verified

Keep Going

A great shirt with a message to never give up

Leon U. 5/5 Verified

Keep Going

Soft and comfortable! Delivered quickly. The quote is really fitting for the times we are in. It can be applied to every aspect of our life journey.

Melissa R. 5/5 Verified

Keep Going

Awesome product and love it. Fits really well and not a “box” fit either.

Mike G. 5/5 Verified

Keep Going

Love the message and the new colors.

Julie G. 5/5 Verified

Keep Going

I ordered the shirt as I have quite a few. Apparently this one didn’t make it to my house. I contacted y’all and it looks like you’re sending another one to me. Thank you so much!!!! First class!

Mark H. 5/5 Verified

Keep Going

Fits great! Wore it yesterday for the first time, People read it and said "They liked it".👍

Captrc C. 5/5 Verified

Keep Going

Always the best fitting shirts and are amazingly comfortable

Richard G. 5/5 Verified

Keep Going

Great message

Philip M. 5/5 Verified

Keep Going

Great message. Helped a brother

Philip M. 5/5 Verified

Keep Going

It came very quickly print is awesome im pleased with the quality this is my 4th shirt and all of them are awesome

Dan A. 5/5 Verified

Keep Going

Great shirt

Rocky C. 5/5 Verified

Keep Going

I’d buy more shirts if they didn’t only come in black you need more colors options on all your shirts

Dan T. 5/5 Verified

Keep Going

Very thin material. Not true to size. I ordered 2 sizes up and shirt is still tight.

April M. 1/5 Verified

Keep Going

These shirts fit great and are well made !

Michael V. 5/5 Verified

Keep Going

It fits well. I support the cause of this program.

Leslie Angela F. 5/5 Verified

Keep Going

I love and support the cause because I'm a veteran

Clarkston C. 5/5 Verified

Keep Going

We keep buying these for 2 reasons. The cause and the quality.

Marvin S. 5/5 Verified

Keep Going

Great way to support , and get great quality merchandise.

Doug H. 5/5 Verified

Keep Going

I believe the message of keeping going is a great message for every one. And love helping Veterans in need! Thanks for such a wonderful shirt!

Samantha E. 5/5 Verified

Keep Going

Great product!

Josh P. 5/5 Verified

Keep Going

These are the best fitting and most comfortable t-shirts I have bought. I love and support what TVP stands for and am proud to wear their merchandise.

David R. 5/5 Verified

Keep Going

Fits great

Jacob P. 5/5 Verified

Keep Going

Recently Viewed

Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

See Our Wall Of Heroes
Elijah W
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Chuck
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Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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