Our Mission
THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.
Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.
We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.
Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.
Shipping
We aim to have your order out the door and headed your way 48 hours after receiving it (longer for orders containing custom items). While there are always exceptions and circumstances beyond our control, we promise to do everything possible to get your impactful gear in your hands as soon as possible. Check your inbox regularly for shipping updates and tracking information.
Hard Days - Women's
Hard Days - Women's
Backing
Their Bravery
Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.
We've all been there, on the verge of giving in. That’s why we created a tee that speaks to the inner strength we all have that keeps us going! Add this shirt to your cart to inspire others & fund life-saving therapy for struggling Veterans.
- Preshrunk 60/40 cotton poly blend
- Slim fit (runs small; consider ordering two sizes up)
- Lightweight and breathable
- Long-lasting screen printed design
- Machine wash cold, tumble dry low
NOTE: Most supporters tell us our women’s shirts run a bit small. We recommend ordering two sizes up to ensure a proper fit. If you prefer a looser fit, consider purchasing the men’s version a size down. See our sizing chart above for more details.
EVERY ORDER HELPS SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES
Get Members-only tees, FREE shipping & more
HELP SAVE LIVES & HONOR HEROES
Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!
Join thousands of Official Members
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Your support changes lives!
Every Hero deserves to be remembered & every Veteran deserves the help they need!
10k+
hours of therapy funded
$1.5M
donated to fight veteran suicide
4k+
memorial plaques delivered
The family of MAJ Charles E. Teffeteller
The family of MAJ Charles E. Teffeteller
The family of SSgt Patrick R. Dolphin
The family of Cpl Enrique Miramontez
Customer Reviews
Overall rating: 4.6 / 5 from 169 reviews.
I bought this shirt for my daughter. She has some problems she is trying hard to overcome. When I gave her the shirt she teared up I could tell it meant a lot to her. She wore it the next day proudly. I think she has found a motto. Don't let the hard days win. Thank you
This ladies t-shirt is extremely small for an 2x. It fit more like a Large. Please, confirm your supplier that they are sending you the correct product because this isn't it.
I sent photos of logo that was printed on crooked. They replaced it no problem free of charge. I was pleased that this wasn’t an issue. But replacement came the exact same way, do they not have any quality control? I’m not wasting anymore time dealing with this company. It’s a wonderful thing to honor and support our vets but product should reflect the values of those who served.
Love these! Great quality with a special purpose behind the product ❤️
I bought shirts for both my husband and I. I had a problem with mine and customer serve was fantastic!! They immediately shipped me a replacement at no charge and I love it. We’ve both proudly been wearing our shirts and have and many requests to share where we got them. They are really soft, wash well and support an important cause close to our hearts.
Great fit, amazing thought i need to use more often then I'd like to admit.
Love the shirt but it super tight and suchens to my body. Definitely by a size larger than what you normally wear.
I ordered three t-shirts for my wife, she loved those. Fit was perfect, and high quality.
The sizing is extremely small
The first day I wore it, I had someone come up and tell me how the message was for them... it was exactly what they needed to hear. 🫶
You stated it goes small. I am usually a xlarge so I went 2x. It shrunk so much I cant wear it. I spent money on something I cannot wear. I work with suicidal veterans and was very much looking forward to wearing this. Now I cannot.
Love the quality, and the message
Great shirt
Shirts are very comfortable and soft. Good for physical activity, I wore it to roller derby practice and it was perfect!
Love the fit, ordered a large and it’s true to size. Nice quality shirt.
Great quality and mission! I usually am a medium but took the advise to order two sizes larger. So glad I did! Thank you very much! Looking forward to showing my continued support by wearing it for others to see, and hopefully they will support the company and veterans.
Accurate size according to size chart. Soft and comfy. Beautiful message
Ordered my shirt and it came quite quickly! Great quality! Great message!
I love the shirt and thank you so much for all yall do. Love kristy
It’s a great way to express that everyone has ups and downs but you can stay strong through the storm
TVP has the best shirts!!!
Fast shipping, customer service was a major help with sizing. I love that it’s preshrunk. Fit was perfect.
Awesome shirt!
I absolutely love my T-shirt! I've gotten compliments on it, and what it stands for.
Great shirt!
I got this in honor of my significant other who took his own life on December 31, 2025. He was a Sergeant with the Ohio State Highway Patrol.
Great quality. Love the message and purpose! Will be purchasing more.
I love the designs and quality of merch. In addition I love the idea of supporting our Heros. Win Win!
Ordered a woman’s 2XL and it was more like a Large. It was thinner material too
Good message. Fits slightly smaller than expected, and overall good quality.
Absolutely love the shirts. Bought 7 I enjoy them so much!
I bought this t shirt in a size small and loved it so much that I just bought a second one plus a bracelet today. This is an incredibly comfortable shirt and I adore it's message.
HQ t-shirt, excellent service. Highly recommend.
Soft and fits exactly as was suggested on the website
Love the design and material. However this shirt is more like a women’s medium. I used the measurement guide and then ordered and the shirt is very tight.
The shirts I ordered for my husband and myself are awesome. And knowing we're helping Veterans is a added bonus. I'll definitely shop with you again.
As a mental health professional specializing in trauma and grief I appreciate messages like yours that can start a conversation, raise awareness, pique someone's curiosity, or just share a little about me on a t-shirt. I'm not the person who shies away from important conversations that must be had in order to improve another's life.
Great quality shirt! Fast shipping and amazing customer service! I highly recommend this company and all their products/apparel
I love my shirt! It fits great and it’s an honor to support the cause!
I have this sweatshirt too. I was having a really bad day and I saw the sweatshirt on my chair and read the message. It really helped me that day so I decided to buy the tshirt too. The shirt fits great and the message still helps me.
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Our Impact
When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.
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