Our Mission
THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.
Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.
We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.
Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.
Shipping
We aim to have your order out the door and headed your way 48 hours after receiving it (longer for orders containing custom items). While there are always exceptions and circumstances beyond our control, we promise to do everything possible to get your impactful gear in your hands as soon as possible. Check your inbox regularly for shipping updates and tracking information.
Hard Days - Silicone Bracelet
Hard Days - Silicone Bracelet
Backing
Their Bravery
Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.
Every Purchase Helps Us Deliver Free Memorial Plaques To The Families Of Fallen Heroes, Every Week.
While these silicone bands may seem little, they are full of impact. As one of our best-selling products, our line of silicone bands is the perfect way to share a special message on a daily basis.
From messages helping spread awareness about suicides to showing off the country and freedom, you stand for.
Get Members-only tees, FREE shipping & more
HELP SAVE LIVES & HONOR HEROES
Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!
Join thousands of Official Members
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Your support changes lives!
Every Hero deserves to be remembered & every Veteran deserves the help they need!
10k+
hours of therapy funded
$1.5M
donated to fight veteran suicide
4k+
memorial plaques delivered
The family of MAJ Charles E. Teffeteller
The family of MAJ Charles E. Teffeteller
The family of SSgt Patrick R. Dolphin
The family of Cpl Enrique Miramontez
Customer Reviews
Overall rating: 4.9 / 5 from 147 reviews.
10/10 couldn't be happier. Exactly as expected. I wear alot of rubber bracelets, chose this one because I love my "Don't let the hard days win" hoodie. It's debossed which I personally think is the best because the message last for the life of the bracelet. Highly recommend!
Great bracelet and reminder that there will be hard days ahead, but you can beat them!
Thank you! Nice band and it helps keep me going. Godspeed
Started wearing it the second I opened the package
Love it!
Love the quality of your products.
I and alot of others have suffered and continue to suffer daily. I give out all i get and I expect that they make it in the hands of those that need them, I tell everyone be the example of making it.
Awesome quote !!
I had forgotten I ordered the wristband with my shirt and the day previous, I had a very rough day at work and then this came in, the first thing I see out of the package and it helped me think. I love the wristband and I love the message!
Thank you so much for your products and the overall mission of your company. I am a retired Paramedic of 20 years with CPTSD. The bracelet and your apparel remind me of the importance of staying strong and fighting against the hard days. Thank you again for all your work and support. Matt
Hi TVP folks: My recent purchase of Don't Let the Hard Days Win, was bought for a Marine who has been struggling since he was the only survivor of his unit under intense fire. My husband swims regularly with this soldier's dad who mentioned how his son has been grappling with such a horrendous & life altering experience along with the PTSD. Since I'd bought several of your shirts for myself (Be Kind, We Walk Among Heroes) I thought perhaps this Marine would benefit from knowing that someone was fighting through prayer, for his mental health. He knows of your company, the work you do & is grateful for those who watch his six...as am I.
Great gift for someone who needs some support
Thank you
The product I receive from you guys is always of great quality and I appreciate the insight on sizing that you provide on website. I originally started buying product because I completely support your messaging and your mission. But, what I really love is the motivational and inspirational statements and quotes you depict on your product. Beside your core mission it has so much overlap to other folks struggles in life besides men and woman in uniform. I have family and friends who deal with themselves and or loved ones with mental illness such as depression severe anxiety etc. I have given the bracelets and clothing to them and it has given them WITHOUT A DOUBT inspiration, focus, drive and hope in combating their battles. Thanks for everything you folks do. Love your stuff.
Easy to order and loved the look. Loved it so much I ordered more
Great product and even better customer service from the team.
Like it
Bracelet is very small. Should be bigger.
Great moral gifts for my security team
I like it the fit is just a little snug
Love this bracelet. My sister has stage 4 cancer and her days can be hard. The bracelet put a smile on her face and gave her a boost to keep fighting the fight. We are all wearing them for her.
Good looking and great quality.
Thank you guys so much! Love it
My son , Marine LCPL Thomas Doumitt died October 31 2025. I wanted to hand the bands out and maybe even shirts to his fellow marines when we celebrate his birthday may 18, 2026. He would have been 23 years old. Thomas had a horrible TBI and sadly took his life. I hope these bands and shirts help others. Thank you.
Exactly as described. Fits perfect.
great product for a good price.
Great reminder of just how to help pull through a less than perfect day.
It broke at work today. Didn't even last a week. I love the message and kind of want another one but for 10 dollars including shipping? Not worth it. I might get the paracord one.
I recently went through a heart transplant and it was the single hardest thing I've had to endure. I also know that there are men and women who face challenges every day, from injury in service to their country both physical and mental. I wanted to have a reminder that hard days will always happen, but it's my choice how I face them. This wristband is the perfect for that. Love it and what it represents.
Quality and details are great
Love the daily reminder!
Very motivational. And helps me keep my head up.
It's my daily reminder not to give in.
I purchased for my husband who is battling cancer. He wears everyday. Thanks for the inspiration
Awesome
Good Products at reasonable prices
Love it. Nice heavy weight band. Gets tons of compliments!
Great fit and look.
This bracelet is a quality product, and I'll wear it proudly! Shipping was very fast, and all my items were well packed.
Great product! Love the message!
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Our Impact
When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.
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