Our Mission
THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.
Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.
We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.
Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.
Shipping
We aim to have your order out the door and headed your way 48 hours after receiving it (longer for orders containing custom items). While there are always exceptions and circumstances beyond our control, we promise to do everything possible to get your impactful gear in your hands as soon as possible. Check your inbox regularly for shipping updates and tracking information.
Hard Days - Challenge Coin
Hard Days - Challenge Coin
Backing
Their Bravery
Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.
We've all been there, on the verge of giving in. That's why we created a Challenge Coin that speaks to the inner strength we all have that keeps us going! Add one to your cart to carry inspiration with you always & fund life-saving therapy for struggling Veterans.
-Premium-quality metal Challenge Coin
-Goes wherever you go
-Features a message of resilience & hope
EVERY ORDER HELPS SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES
Get Members-only tees, FREE shipping & more
HELP SAVE LIVES & HONOR HEROES
Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!
Join thousands of Official Members
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Your support changes lives!
Every Hero deserves to be remembered & every Veteran deserves the help they need!
10k+
hours of therapy funded
$1.5M
donated to fight veteran suicide
4k+
memorial plaques delivered
The family of MAJ Charles E. Teffeteller
The family of MAJ Charles E. Teffeteller
The family of SSgt Patrick R. Dolphin
The family of Cpl Enrique Miramontez
Customer Reviews
Overall rating: 5.0 / 5 from 142 reviews.
Great products.
I got this coin for an old Vietnam Vet that served with MAC-V SOG. He was really happy to get it.
Very happy with the product and the delivery 😀
Love the coin
I have a friend who is a vet, she has cancer for the second time. She is a teacher in a elementary school no.one knows about challenge coins. She cried when I gave it to her. Plan on ordering her more.
Looks awesome
This is my all time favorite message and my every day carry coin. I also have the t-shirts
I really like this coin. I had planned on putting it on display in my challenge coin case. However, a friend of mine who is an old Vietnam Vet could use a boost and appreciate this coin a lot more.
great product
Carry one everyday. Give some out to people who may need them.
Love the coin collection and holder, a great addition to my office wall
Great reminder!
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Every thing I have ever gotten has been high quality
Great products for an even better cause!!
I have cancer. I've been through chemotherapy and I am in remission. I have t-shirts with DON'T LET THE HARD DAYS WIN on them. It helps me to remember to not give up. This coin I have given to other friends who are fighting this disease. It has helped to remind them as well. Thank you for the treasure of this coin. I carry it every where I go. I use it as a ball mark when I play golf. It reminds me that every day is a gift. Thank you !
Bought it for a friend having a rough time. Quality is amazing but nothing compared to the message and impact it made for my friend. Brought tears to his eyes and was exactly what he needed when he needed it. Thanks TVP!!
This company is great!
Thank you very much for what you do for our hero's . I am an Air Force veteran with stage 4 colon cancer and have been fighting for almost 5 years. My wife has purchased 2 shirts and a challenge coin and I love them and the quality is the best. Being on SSDI there is not much left over every month and she often gets me challenge coins to share with Vets that are struggling. I am asking if possible can your foundation donate some shirts that I can share at the cancer center to lift the spirits. I actually wore one of my new shirts for chemo last Friday and everyone loved the message. Again thank you for the amazing mission you are on, I will eventually be getting another shirt and one for my wonderful wife. Kindest Regards, Manny Ricker
I have over a dozen Challenge Coins and this one is my favorite. I actually have 2 - I keep 1 in my pocket at all times and 1 on my coin board on my wall as well. I regularly switch out my coins at random, but this one is always with me.
Love the design. Added to my collection. Thank you for your service!
I love the Challenge coins for the quality and messaging. As a retired Recon Marine I have a lot of Special Forces friends around the world and when we see each other we exchange these coins. I will be purchasing more of your coins!! I am also a loyal watcher of anything Nate puts out on YouTube, keep up the great work Nate
My daughter has had an extremely difficult year. She was lured and attacked by two people she knew and trusted [too much.] Afterward, the physical injuries healed, but the emotional trauma persisted, and yet persists. The anxiety, depression, and associated fears poured on for a time, but she has turned the corner to healing the emotional trauma now too. I did a military style presentation to her, explaining the intended meaning and how sources of inspiration can be as simple as a focal point for the hard days - your coin gives her that focal point, and then she moves to other therapeutic modalities, but she always finishes with the Hard Days Coin.
My brother loved the coin
I've never had a problem with this organization. Great people and always a good experience. Ty
I’m in recovery, and this is inspiring me to continue driving on no matter what comes next. Thanks to the team, and all the good that they do!!!
Loved it
Love it!
Great quality. This is a great gift for a friend starting his fight against cancer!!
Bought as inspirational tool to help a struggling friend
Meaningful coin that hits home. Cannot say more.
My officer loved it and actually has the shirt to match it in his cart and I didn’t even know it… I know it’s hard out there. Keep going;
Great quality need to get more of the coins.
I cannot think of a more deserving organization than yours that deserved the support of veterans, their families and any patriotic American!!
Thank you for this Challenge Coin reminds me to not dwell on my Hardships but to go through what I went through. Semper Fi Never Above You Never Below You Always Besides You Till I Die “ A Winner Never Quits and a Quitter Never Wins !!! “ Chaplain John Ward
Wonderful coin and supporting an amazing project, couldn’t ask for more. Keep up the great work. Brian C
We are challenging our employees to just be better and each quarter I am selecting an employee that best demonstrates that and present them with a challenge coin.
3RD ITEM FROMYOU GUYS AND IWASNT DISAPPOINTED. NEXT WILL BE TO REPLACE MY REMEMBRANCE BRACELET.
Love it
Gave it to one of my Iraq War buddies who suffers from PTSD
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Our Impact
When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.
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