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Our Mission

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THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.

Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.

Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.

Do What's Right

$29.95
New

Do What's Right

$29.95
Quantity 1
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Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

The Heroes we Honor remind us that doing what’s right often requires sacrifice. This tee carries that truth forward - challenging us to live with integrity, courage, and purpose in the choices we make every day. Wearing it could be the thing that motivates someone to make the choice to keep moving forward. Grab your tee & help us pay tribute to more Fallen Heroes with handmade memorial plaques.

  • Preshrunk 60/40 cotton poly blend
  • Athletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)
  • Lightweight and breathable
  • Long-lasting screen printed design
  • Machine wash cold, tumble dry low

NOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted & snug, order your normal size. If you prefer a looser fit, order a size up. See our sizing chart for more details.

EVERY ORDER HELPS SAVE LIVES & HONOR HEROES

Get Members-only tees, FREE shipping & more

HELP SAVE LIVES & HONOR HEROES

Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

Join now

Join thousands of Official Members

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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

Apply for memorial Our mission

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered
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The family of MAJ Charles E. Teffeteller

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The family of MAJ Charles E. Teffeteller

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The family of SSgt Patrick R. Dolphin

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The family of Cpl Enrique Miramontez

Customer Reviews

Overall rating: 4.9 / 5 from 87 reviews.

All good. Proud to share the message

Scott L. 5/5 Verified

Do What's Right

Shirt fit perfectly and looks great.

Lawrence L. 5/5 Verified

Do What's Right

5' 10", 220lbs's with a "Dad" bod. Ordered an XL. It fits good at the shoulders and hangs well. I purchased the shirt for the message "Do What is Right, Not What is Easy" to wear for my middle school students. I want them to learn integrity, honor, tenacity and resilience so I look for shirts that reflect those concepts.

Larry M. 5/5 Verified

Do What's Right

The shirts are well-made and always provide some inspiration. And this is a great mission to support.

Ernie A. 5/5 Verified

Do What's Right

This is the third shirt I've purchased from TVP. All of them have outstanding quality and comfort.

Alan S. 5/5 Verified

Do What's Right

Great message and supporting a great cause.

Jeffrey W. 5/5 Verified

Do What's Right

All your shirts are amazing!

Stephen M. 5/5 Verified

Do What's Right

Absolutely Awesome! True to size, high quality shirt! Great colors! Super soft and well made!

Hi N. 5/5 Verified

Do What's Right

I love the mission and the tees!

Wendy F. 5/5 Verified

Do What's Right

Order arrived pretty quick and it's an awesome phrase. Plus they support veterans. Doesn't get much better than that. 12/10 would recommend!

David L. 5/5 Verified

Do What's Right

Size I ordered fit perfectly and I very satisfied.

Donald L. 5/5 Verified

Do What's Right

Comfortable shirt… I bought the first one for myself as a reminder to the men I mentor… now I notice they are buying some of their own. Love this shirt.

Tory S. 5/5 Verified

Do What's Right

The shirts I get from TwP are comfortable and lasting. I do plan on buying more when my finances permits me to.

Michael E. 5/5 Verified

Do What's Right

Love the shirt and message.

Greg A. 5/5 Verified

Do What's Right

It is an awesome shirt. It fits my body well and hugs the right places and lets drapes off the parts I don't want to show off. I also love the color and the message.

Jonathan K. 5/5 Verified

Do What's Right

The quality of this shirt is as high as I’ve grown to expect — excellent. Love the message. I’m wearing it today. Shipping was uncharacteristically slow. But, business is booming, so good for TVP!

John M. 5/5 Verified

Do What's Right

Your company always does a great job in supporting the families of our fallen heroes

John H. 5/5 Verified

Do What's Right

I love the message it conveys, especially in these politically divided times.

Kevin O. 5/5 Verified

Do What's Right

Fits perfect, soft and love the color. I mistakenly ordered something else inadvertently. I contacted the support team by mail and the adjustment was made easily. Thank you.

Daniel B. 5/5 Verified

Do What's Right

I was recently wearing one of my shirts when an older gentleman walked up to me and said, “I like your shirt. I’m a Gold Star Dad. I lost my son in Afghanistan.” I knew then and there that your company is making a difference. God bless our Veterans!

Mike B. 5/5

Do What's Right

Color is fantastic, fabric is soft, saying is extremely meaningful.

Randi G. 5/5 Verified

Do What's Right

The shirts are great but you don’t offer larger sizes like up to 6xl. If you did I’m sure more people would buy them including me!!

Joe 1/5

Do What's Right

Love the shirts and what they stand for

Michael R. 5/5 Verified

Do What's Right

excellent product and love your cause!

Kelly A. 5/5 Verified

Do What's Right

Love all your shirts

Karleene G. 5/5 Verified

Do What's Right

Love how soft the shirts are and the messages printed on them are perfect.

Tamar R. 5/5 Verified

Do What's Right

There isn't a t-shirt on their site I wouldn't wear! I've had to cut back on buying each one as the collection in the drawer is overflowing! And the cause of Til Valhalla Project, well it's worth the purchase of every item! Keep doing what you're doing, Til Valhalla Project. You guys ROCK! --Joe

Joe C. 5/5 Verified

Do What's Right

I value the softness of the material and how well the collar and sleeves fit, comfortable without being sloppy or too tight. I LOVED it as soon as I put it on!

Tammy M. 5/5 Verified

Do What's Right

Great T-shirt soft good fit, and love the message

Kellin H. 5/5 Verified

Do What's Right

Great shirt and message as always!

Hunter L. 5/5 Verified

Do What's Right

I have always enjoyed my shirts from TVP. Unfortunately my 9/11 shirt didn’t arrive until 9/12. It’s a great looking shirt and I always get compliments on them. I wish there had been a gray 9/11 shirt as I’m not much for wearing black shirts. I bought it primarily to remind everyone of what this country went through with an attack on American soil

Lee B. 5/5 Verified

Do What's Right

I'm a slim but broad XXL and the fit is 100% perfect unlike all the chinese products and I love the messaging!!!

Keith D. 5/5 Verified

Do What's Right

Love it! Unfortunately it took WAY too long to be delivered.

Robert D. 5/5 Verified

Do What's Right

Again very disappointed that it took 4 weeks to get one shirt. Kept getting excuses that due to an overwhelming interest in orders company was behind. Glad you got so many orders but I get stuff from China in a more timely order . Think if you had so much , then more help or more hours should have happened. Gift was a week late for me.

Diana H. 3/5 Verified

Do What's Right

Great fit - very comfortable

Christopher R. 5/5 Verified

Do What's Right

Great feel and great fit

Jim M. 5/5 Verified

Do What's Right

Excellent fit and quality

Ken M. 5/5 Verified

Do What's Right

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Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

See Our Wall Of Heroes
Elijah W
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Chuck
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Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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