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Our Mission

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THE FIRST MISSION OF ITS KIND, AND WE'RE PROUD OF THAT.

Our mission is simple: ensure no Fallen Hero goes forgotten (no matter when or how they passed) while helping Veterans fighting the war at home get the help they deserve.

We fuel this mission exclusively by selling the impactful gear you see on our site. A portion of our net proceeds goes towards building handmade memorials that are surprise-delivered to the families of Fallen Military & First Responders (at no cost to them) and funding life-saving therapy for at-risk Veterans.

Every purchase matters, because every purchase helps us save lives and Honor Fallen Heroes.

Shipping

Please allow up to 14 business days for standard in-stock orders to be processed and fulfilled before shipment.

Processing and fulfillment time is separate from carrier transit time. Once your order ships, tracking information will automatically be sent to the email address provided at checkout.

Pre-order, membership, custom, backordered, or other items with specific fulfillment timelines may follow a different processing schedule. Please review the applicable product information for details.

Be Kind - Challenge Coin

$14.95

Be Kind - Challenge Coin

$14.95
Quantity 1
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Backing
Their Bravery

Orders help surprise-deliver memorials to families of Fallen Military & First Responders while covering therapy for veterans.

We all know that we should be kind to one another, but it’s hard to remember that when we’re constantly being pushed and pulled in every direction.

This Challenge Coin is the perfect reminder to help you stay positive and focused on what’s important. With each kind act, we make the world a little bit better.

  • Premium-quality metal Challenge Coin
  • Goes wherever you go
  • Signature showcase box included

EVERY ORDER HELPS SAVE MORE VETERAN LIVES & HONOR MORE FALLEN HEROES

Get Members-only tees, FREE shipping & more

HELP SAVE LIVES & HONOR HEROES

Become a T.V.P. Member to unlock exclusive perks while helping us deliver more plaques to families of our Fallen and fueling our next donation toward reducing Veteran suicide. Starting at only $29.95!

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Your support changes lives!

Every Hero deserves to be remembered & every Veteran deserves the help they need!

10k+

hours of therapy funded

$1.5M

donated to fight veteran suicide

4k+

memorial plaques delivered

Customer Reviews

Overall rating: 5.0 / 5 from 9 reviews.

I purchased this to give to a former friend. He treated me badly not understanding what I am going through with cancer and partial loss of eye sight due to a stroke. I am going to give it to him and not let him know where it came from and see if it has any effect on his issue with me. This is a man I once admired. No longer.

Be Kind - Challenge Coin

My family, all the way back to my grandparents have all experienced some kind of mental illness. I can relate to this coin. I will give it to the first person I encounter that needs this reminder.

Be Kind - Challenge Coin

Great piece to carry around. A constant reminder to be kind

Be Kind - Challenge Coin

I am a huge Challenge Coin fan and this one fits in nicely.

Be Kind - Challenge Coin

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Our Impact

When you order T.V.P. gear, we hand-deliver free memorials to Fallen Hero families.

Elijah W
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Chuck
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Changing Lives

"Hope During His Darkest Days"

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis,...

My 14-year-old son, Leaven, dreamed of following his mom (a proud Air Force Veteran) into military service. But late-stage kidney failure crushed that dream, making Leaven severely depressed. When he spotted a Keep Moving Forward hoodie at dialysis, I ordered one and asked the team if it would be possible for them to include an encouraging message. Their heartfelt words meant the world to him and brought my son hope during his darkest days.

Elijah W

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Changing Lives

"Resilience and Strength"

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gra...

When we saw Chuck - an animal caretaker badly burned in a fire at a no-kill shelter - wearing a T.V.P. tee while recovering, we were deeply moved. Inspired by his selflessness and resilience, we knew we had to send him a care package to show our gratitude - not just for supporting our mission, but for the incredible example he sets. We’re Honored to be part of Chuck’s journey and thankful for supporters like him who fuel our mission.

Chuck

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