About Us

"Being someone who wanted to do his full 20 years, it crushed me. I felt like I no longer had a purpose." - T.V.P. Founder Korey Shaffer

Til Valhalla Project Founder and CEO Korey Shaffer joined the Marines right out of high school and quickly knew he'd found his calling. But after getting injured during training and again while serving in Afghanistan, an early discharge shattered his dreams of a long military career.

With his sense of purpose ripped away, Korey felt lost, unaware that this painful turning point would eventually lead to something extraordinary.

"During my deployment, I was responsible for millions of dollars worth of equipment and had a team depending on me. But back home, I couldn't even get someone to give me an entry-level job." - T.V.P. Founder Korey Shaffer

After returning to civilian life, Korey was in a dark place. He struggled to find his footing and faced severe headaches and memory loss from a traumatic brain injury.

Haunted by memories of his deployment and convinced his best days were behind him, he fell into a deep depression, started abusing alcohol, and thought about ending his life.

And he wasn't alone.

"The toughest part of getting those phone calls was not learning that someone you cared about as if they were your own brother died by suicide. It was knowing and understanding exactly why they did it - because I felt the same. If they didn't make it, what chance did I have?" - T.V.P. Founder Korey Shaffer

Many of the men Korey served with were struggling like he was. Unfortunately, some lost the battle with their demons.

Calls bringing news of suicide among his fellow Marines became heartbreakingly familiar. But losing one of his closest friends, Cpl. Benjamin Dunston, hit hardest.

Korey couldn't shake the feeling that the world would soon forget about Cpl. Dunston and his service because he died from the war at home and not overseas.

Refusing to stand by and let his brother's legacy fade, Korey decided to take action.

"I couldn't ask families who lost their Hero to pay for these memorials. To me, that's unacceptable; they already paid enough." - T.V.P. Founder Korey Shaffer

One night, Korey had been drinking heavily and was having a tough time dealing with losing Cpl. Dunston. He told his wife, Tiffany (his rock and the co-founder of T.V.P.), that he wanted to make a memorial plaque Honoring Cpl. Dunston. They made that very first plaque together.

Korey wanted to hang the plaque on his wall so he would always have his friend nearby. But the following day, looking at the plaque was just too painful.

Korey knew he couldn't keep it.

He asked around and found out where Cpl. Dunston's mom lived, got in contact with her, and sent her the plaque.

She was so moved, she posted about it on Facebook. Lots of people saw it and wanted plaques for their loved ones.

Soon, Korey was known as "the free plaque guy."

"Making plaques to Honor the Fallen gave me a purpose - something I hadn't had since I was in the Marines. When we began hand-delivering every plaque I made, that value compounded in ways I never knew possible." - T.V.P. Founder Korey Shaffer

Etching a Hero's name into a plaque ensures their legacy will live on for generations no matter how they passed. Surprise-delivering that plaque to the Hero's family reminds them we will never forget their Hero's service and sacrifice.

A single plaque can cost upwards of $350 to make, but Korey could never ask the family of a Fallen Hero to pay for one. Working multiple jobs, going to college for engineering, and making plaques each night, Korey knew something had to give.

Choosing to go all-in on the mission, Korey left college and started creating and selling impactful t-shirts to help pay for more plaques.

Tiffany and Korey fulfilled the first T.V.P. orders from his dad's garage, just trying to ship enough tees to fund the next plaque. Word spread quickly, and soon the mission outgrew the garage, moving to its first "real" location - a 600 sq. ft. storage unit.

"As more plaques came across my desk, I would notice that well over half of them were from suicide, just like my friends. I would soon ask myself: 'I am doing a great thing Honoring all these Heroes who have Fallen. But what am I doing to ensure they never end up on my memorial plaques to begin with?'" - T.V.P. Founder Korey Shaffer

In addition to quickly expanding into a 2,500 sq. ft. shop, T.V.P. grew another way - broadening its mission to reducing Veteran suicide while Honoring Fallen Heroes. Alongside building and delivering handmade memorial plaques, T.V.P. started donating a portion of net proceeds toward funding therapy for Veterans at the highest risk of suicide.

Til Valhalla Project's rapid expansion required multiple moves, each larger than the last. Within two years, T.V.P. transitioned from a 2,500 sq. ft. shop, to a 6,500 sq. ft. shop, to a 25,000 sq. ft. multi-building HQ in St. Augustine, FL. Only made possible thanks to an ever-growing base of selfless and dedicated supporters, each move increased T.V.P.'s ability to Honor more Fallen Heroes and save more Veteran lives.

"It fills me with pride to know that the ground of the base I once tread on will now help carry the T.V.P. legacy." - T.V.P. Founder Korey Shaffer on partnering with the Marine Corps Exchange

In 2022, Til Valhalla Project hit two significant milestones, proving that working hard and doing the right thing WILL pay off. The T.V.P. Team celebrated fulfilling its 1 millionth order, and T.V.P. was recognized as one of the fastest-growing private companies in the U.S. by Inc. Magazine (and the fastest-growing Veteran-owned apparel brand in America).

In the following two years, the mission's reach expanded rapidly, including a multi-race NASCAR Xfinity car sponsorship, the launch of the T.V.P. App, and our impactful gear becoming available in multiple Navy, Marine Corps, and Coast Guard Exchange locations worldwide.

"Our supporters are what make our mission great; I just created the vessel." - T.V.P. Founder Korey Shaffer

Seeing so many people unite to support a mission they believe in is nothing short of amazing. When Korey started T.V.P. in his dad's garage as a way to turn pain into purpose, he knew it would make some type of impact, but he could never have imagined that in less than 10 years, it would go on to:

-Donate over $1.5 million toward reducing Veteran suicide and supporting all who served

-Fund thousands of hours of life-saving therapy for Veterans at the highest risk of losing the war at home

-Build and surprise-deliver 70+ handmade memorial plaques each month to families of Fallen Heroes (at no cost to them)

-Employ hundreds of Veterans and patriots

-Spread messages of Honor, awareness, and inspiration to millions through online ads, billboards, sponsorships, and supporters wearing our gear.

This massive impact that's changed countless lives is only possible because of our 1 million+ supporters who believe no Hero should be forgotten and every Veteran deserves help if they need it.

"I am truly humbled when I think of the tangible impact every single tee has had on the Veteran and Fallen Hero community. To everyone who supported T.V.P. in the past and will in the future, I say: thank you." - T.V.P. Founder Korey Shaffer

The T.V.P. mission is dedicated to reducing Veteran suicide while Honoring our Fallen Military & First Responders. We won't stop until we ensure EVERY Fallen Hero is remembered forever and EVERY Veteran gets help if they're struggling.

That's why we're working tirelessly to grow our mission and impact. With your support, we will:

-DOUBLE our surprise plaque deliveries

-Release new gear and designs that Honor our Fallen and break the mental health stigma

-Grow our donations toward funding therapy for Veterans and supporting all who serve

-Innovate new ways to raise awareness for the T.V.P. mission and the Heroes it helps Honor

We are just getting started, and many exciting things are happening in the coming months as we scale our mission and impact! We are humbled and grateful that we have so many supporters like you who will be with us on this journey.