A Lasting Tribute
Each May, we take time as a nation to observe Military Appreciation Month—but here at Til Valhalla Project, showing gratitude to our service members and their families isn’t limited to one month on the calendar. It’s at the heart of everything we do.
We know that behind every uniform is a story of sacrifice, courage, and commitment. Whether it's a young recruit just beginning their journey or a seasoned Veteran who’s already given their all, our mission is—and always will be—to Honor them properly.
The greatest tribute we can give our Heroes is to never forget them—and to live lives that are worthy of the sacrifices they made. - Korey Shaffer, T.V.P. Founder & Author
Honoring Those Who Serve and the Families Who Serve With Them
Military Appreciation Month is a time to reflect on what it truly means to serve. It's not just the battles fought overseas—it's the holidays missed, the long nights, the emotional strain, and the invisible wounds that often go unnoticed.
And it’s not just our service members who sacrifice—it’s their spouses holding down the fort at home, their children missing bedtime stories, and their parents praying for safe returns. Every military family serves in their own way, and during this month especially, they deserve our deepest respect and appreciation.
As a company founded by a Veteran who lost his best friend to suicide after returning home from war, we understand that service doesn’t always end when the uniform comes off. That’s why our mission extends to supporting Veterans battling the war at home and remembering the Heroes who never made it back.
Show Your Support With Purpose
Every item in our store—from our bestselling patriotic tees and hoodies to our challenge coins and flags—carries our mission forward. When you shop with Til Valhalla Project, you’re not just wearing a design—you’re funding therapy for struggling Veterans and delivering handcrafted memorial plaques to the families of our Fallen Heroes.
Whether you're purchasing for yourself or gifting a loved one, your order becomes part of a greater purpose—one that has helped us Honor nearly 4,000 Heroes and donate over $1.5 million toward the fight against Veteran suicide.
Keep the Mission Alive
This Military Appreciation Month, we invite you to go beyond gratitude and turn your appreciation into action. Wear your support, speak up for those who feel unheard, and carry forward the legacies of those who served and sacrificed.
Because of you, this mission thrives. Thank you for continuing to stand with us in Honoring our Armed Forces and their families—this month, and every month.
Our mission is to Honor Fallen Military and First Responders by surprise-delivering memorials to their families, funded by apparel that motivates, pays tribute, and raises awareness, all while actively donating to reduce Veteran suicide.
