{"title":"Fitness Gear \u0026 Apparel","description":"\u003cp\u003eBuilt for those who earn it every day. Performance tees, gym essentials, and gear made to move with your grind — in and out of the gym.\u003c\/p\u003e","products":[{"product_id":"kfg-keep-fing-going","title":"KFG (Keep F'N Going)","description":"\u003cp class=\"p-rich_text_section\"\u003eIt's simple – Keep F'n Going!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePreshrunk 60\/40 cotton poly blend\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAthletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003eLong-lasting screen printed design\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003eNOTE: Most supporters tell us our shirts run true to size. 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As one of our best-selling products, our line of silicone bands is the perfect way to share a special message on a daily basis.\u003c\/p\u003e\n\u003cp\u003eFrom messages helping spread awareness about suicides to showing off the country and freedom, you stand for.\u003c\/p\u003e","brand":"Til Valhalla Project","offers":[{"title":"Default Title","offer_id":32950843736149,"sku":"TVB-0161-SB-BK-ADULT","price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/7435\/files\/WRD_Silicone_Band_IWillNeverQuitWRD.jpg?v=1694546412"},{"product_id":"do-not-give-in-silicone-band","title":"Do Not Give In - Silicone Bracelet","description":"\u003ch6\u003eEvery Purchase Helps Us Deliver Free Memorial Plaques To The Families Of Fallen Heroes, Every Week.\u003c\/h6\u003e\n\u003cp\u003eWhile these silicone bands may seem little, they are full of impact. 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Grab this tee to wear your strength and fuel our mission to reduce Veteran suicide while Honoring our Fallen.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003ePreshrunk 60\/40 cotton poly blend\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eAthletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eLightweight and breathable\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eLong-lasting screen printed design\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eMachine wash cold, tumble dry low\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cem\u003eNOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted \u0026amp; snug, order your normal size. If you prefer a looser fit, order a size up. See our sizing chart above for more details.\u003c\/em\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eEVERY ORDER HELPS SAVE MORE VETERAN LIVES \u0026amp; HONOR MORE FALLEN HEROES\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Til Valhalla Project","offers":[{"title":"NAVY \/ S","offer_id":42120109064277,"sku":"TVA-0234-M-SS-NVY-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ M","offer_id":42120109162581,"sku":"TVA-0234-M-SS-NVY-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ L","offer_id":42120109260885,"sku":"TVA-0234-M-SS-NVY-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ XL","offer_id":42120109359189,"sku":"TVA-0234-M-SS-NVY-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ 2XL","offer_id":42120109457493,"sku":"TVA-0234-M-SS-NVY-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ 3XL","offer_id":42120109555797,"sku":"TVA-0234-M-SS-NVY-3XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ 4XL","offer_id":42120109654101,"sku":"TVA-0234-M-SS-NVY-4XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ S","offer_id":39358831984725,"sku":"TVA-0234-M-SS-BK-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ M","offer_id":39358832017493,"sku":"TVA-0234-M-SS-BK-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ L","offer_id":39358832050261,"sku":"TVA-0234-M-SS-BK-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ XL","offer_id":39358832083029,"sku":"TVA-0234-M-SS-BK-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ 2XL","offer_id":39358832115797,"sku":"TVA-0234-M-SS-BK-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ 3XL","offer_id":39358832148565,"sku":"TVA-0234-M-SS-BK-3XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ 4XL","offer_id":39358832181333,"sku":"TVA-0234-M-SS-BK-4XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ S","offer_id":42120109097045,"sku":"TVA-0234-M-SS-CHR-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ M","offer_id":42120109195349,"sku":"TVA-0234-M-SS-CHR-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ L","offer_id":42120109293653,"sku":"TVA-0234-M-SS-CHR-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ XL","offer_id":42120109391957,"sku":"TVA-0234-M-SS-CHR-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ 2XL","offer_id":42120109490261,"sku":"TVA-0234-M-SS-CHR-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ 3XL","offer_id":42120109588565,"sku":"TVA-0234-M-SS-CHR-3XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ 4XL","offer_id":42120109686869,"sku":"TVA-0234-M-SS-CHR-4XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ S","offer_id":42120109129813,"sku":"TVA-0234-M-SS-GRY-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ M","offer_id":42120109228117,"sku":"TVA-0234-M-SS-GRY-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ L","offer_id":42120109326421,"sku":"TVA-0234-M-SS-GRY-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ XL","offer_id":42120109424725,"sku":"TVA-0234-M-SS-GRY-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ 2XL","offer_id":42120109523029,"sku":"TVA-0234-M-SS-GRY-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ 3XL","offer_id":42120109621333,"sku":"TVA-0234-M-SS-GRY-3XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ 4XL","offer_id":42120109719637,"sku":"TVA-0234-M-SS-GRY-4XL","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/7435\/files\/Keep-Moving-Forward-Mens-Final-Mock-TVA-0234-M-SS-NVY.jpg?v=1770031499"},{"product_id":"unstoppable","title":"Unstoppable","description":"\u003cp\u003eIt can be really tough to stay motivated when things are going bad. \u003cbr\u003e\u003cbr\u003eOur Unstoppable tee is the perfect reminder for those tough times.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePreshrunk 60\/40 cotton poly blend\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAthletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003eLong-lasting screen printed design\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003eNOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted \u0026amp; snug, order your normal size. If you prefer a looser fit, order a size up. See our sizing chart above for more details.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEVERY ORDER HELPS SAVE MORE VETERAN LIVES \u0026amp; HONOR MORE FALLEN HEROES\u003c\/strong\u003e\u003c\/p\u003e","brand":"Til Valhalla Project","offers":[{"title":"TAN \/ S","offer_id":40961037992021,"sku":"TVA-0364-M-SS-CRM-S","price":26.95,"currency_code":"USD","in_stock":true},{"title":"TAN \/ M","offer_id":40961038057557,"sku":"TVA-0364-M-SS-CRM-M","price":26.95,"currency_code":"USD","in_stock":true},{"title":"TAN \/ L","offer_id":40961038123093,"sku":"TVA-0364-M-SS-CRM-L","price":26.95,"currency_code":"USD","in_stock":true},{"title":"TAN \/ XL","offer_id":40961038188629,"sku":"TVA-0364-M-SS-CRM-XL","price":26.95,"currency_code":"USD","in_stock":true},{"title":"TAN \/ 2XL","offer_id":40961038254165,"sku":"TVA-0364-M-SS-CRM-2XL","price":26.95,"currency_code":"USD","in_stock":true},{"title":"TAN \/ 3XL","offer_id":40961038319701,"sku":"TVA-0364-M-SS-CRM-3XL","price":26.95,"currency_code":"USD","in_stock":true},{"title":"OLIVE DRAB \/ S","offer_id":40530801721429,"sku":"TVA-0364-M-SS-OD-S","price":26.95,"currency_code":"USD","in_stock":true},{"title":"OLIVE DRAB \/ M","offer_id":40530801754197,"sku":"TVA-0364-M-SS-OD-M","price":26.95,"currency_code":"USD","in_stock":true},{"title":"OLIVE DRAB \/ L","offer_id":40530801786965,"sku":"TVA-0364-M-SS-OD-L","price":26.95,"currency_code":"USD","in_stock":false},{"title":"OLIVE DRAB \/ XL","offer_id":40530801819733,"sku":"TVA-0364-M-SS-OD-XL","price":26.95,"currency_code":"USD","in_stock":true},{"title":"OLIVE DRAB \/ 2XL","offer_id":40530801852501,"sku":"TVA-0364-M-SS-OD-2XL","price":26.95,"currency_code":"USD","in_stock":true},{"title":"OLIVE DRAB \/ 3XL","offer_id":40530801885269,"sku":"TVA-0364-M-SS-OD-3XL","price":26.95,"currency_code":"USD","in_stock":true},{"title":"OLIVE DRAB \/ 4XL","offer_id":40530801918037,"sku":"TVA-0364-M-SS-OD-4XL","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/7435\/files\/Unstoppable-Front-Mens-Mock-Tan-Shirt.jpg?v=1771345795"},{"product_id":"continue-paracord-bracelet","title":"\"Continue ;\" - Paracord Bracelet","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOne message, endless impact! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you're struggling, wear this as a constant reminder to continue. If you're not, wear it for someone who is! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEvery paracord bracelet helps struggling Veterans continue by funding life-saving therapy. You've helped us donate $1.3 million to Veteran suicide, and we still have a long way to go!\u003c\/span\u003e\u003c\/p\u003e","brand":"Til Valhalla Project","offers":[{"title":"7.5\" (Most common for Adults)","offer_id":40828452995157,"sku":"TPB-0407-PC-L","price":19.95,"currency_code":"USD","in_stock":true},{"title":"5.5\" (Smaller Adults and Children)","offer_id":40828453027925,"sku":"TPB-0407-PC-S","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/7435\/files\/ContinueParacordnon-numbered.1.jpg?v=1715280915"},{"product_id":"t-v-p-shaker-cup","title":"T.V.P. Shaker Cup","description":"\u003cp\u003eReal progress happens behind the scenes, long before the results show. The T.V.P. 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That’s why we created a tee that speaks to the inner strength we all have that keeps us going! Add this shirt to your cart to inspire others \u0026amp; fund life-saving therapy for struggling Veterans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePreshrunk 60\/40 cotton poly blend\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAthletic fit (we recommend sizing up if you prefer extra room or a more relaxed fit)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003eLong-lasting screen printed design\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003eNOTE: Most supporters tell us our shirts run true to size. If you like your tees fitted \u0026amp; snug, order your normal size. If you prefer a looser fit, order a size up. 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